These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The survey instrument also utilized items from a preexisting scale entitled the Affective Response (General) Scale ( 39% of high school students who drove in the past 30 days texted or emailed while driving on at least one of those days. Distracted Driving PSA's & Statistics - CellSlip NHTSA, 2011 These cookies may also be used for advertising purposes by these third parties. Davison, 1983: p. 3 Dahl, Frankenberger. Distracted driving is defined as, "any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing" ( NHTSA, 2011 ). Distracted Driving Campaign | US Department of Transportation Joe died the next day from his injuries. A public service announcement, or PSA, can be defined as, a type of advertising, sponsored by either government agencies or other organizations, to promote causes and activities generally considered socially desirable ( LaTour & Zahra, 1989 Distracted Driving PSAs & Infographics - National Sheriffs' Association If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. After all completed surveys were collected, it was determined that seven of the surveys either had incomplete responses or belonged to respondents out of the 18 - 24 age bracket. In conclusion, the present study adds to previous research on this topic by exploring three research questions and contributing useful information pertaining to Texas State University students perceptions and intentions after having viewed a fear-arousing PSA.
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