Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. D. farming is considered as a community service occupation. b. geographic selectivity C. fewer ads and less clutter in specialized publications. E. Typically, magazine readers are less tolerant toward clutter. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? B. special-interest papers. Advertisers prefer using black and white ads because of the greater visual impact on portraits. This ad is an example of a(n): Newspaper supplements E. of its very short lead time. Trade newspapers The company believes that the popularity and reputation of the magazine will enhance the image of its products. This scenario is an illustration of: They offer a potential for gaining prestige. _____ are local TV stations to which a single television network supplies programming and services. False. Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? Verified questions. C. Color ads are considered better suited for attracting and holding attention. E. can eradicate the problem of clutter. Magazines that are published for special-interest groups are targeting: If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. D. Billboards This is an example of _____ advertising. C. general business magazines. Which of the following statements about newspapers as an advertising media vehicle is true? C. magazines are low-involvement advertising medium. Which of the following is a characteristic of magazine ads? A. multiplying the total number of primary readers by the pass-along readers. Raiment Inc. manufactures sewing machines. B. their high absolute cost. Which of the following is a primary advantage of magazines? C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. It is primarily used by supermarkets and departmental stores. Which of the following statements is true about clutter in magazine advertising? A. A. general business The company is using this as a test run to identify which ad offers greater receptivity. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. B. Postal Act of 1879--lower postage rates 2. A. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. Which of the following is considered a major criticism of the DAGMAR approach? Which of the following is true of newspaper advertisements? B. high reach and frequency. James regularly borrows a magazine from Lily, who subscribes to it. They are suited to marketers interested in reaching general consumers of services. In order to reach this market, Velocity should use:
which of the following is true of consumer magazines?
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